Love Can’t Wait, Tradition Can

For generations, couples have dreamt of the perfect wedding--complete with gorgeous outfits, picturesque settings and plenty of family and friends to toast. While good times with family and friends will never go out of style, huge weddings with bloated budgets just might. 

A growing contingent of couples are spending less on lavish weddings.

This shift is perfect for seasoned event planners like Walter Coston of Atlanta Pop-Up Wedding Chapel. He and his team create micro matrimonial ceremonies for Atlanta couples. While popular in other states, the popup wedding concept is a relatively new one for most Atlantans. However, the prospect of spending less and getting more is a pretty easy sell for this charismatic entrepreneur. 

“It’s not always about the money,” Walter begins, “More and more, people are choosing smaller weddings so they can spend more money on a house or a vacation.”

“More and more, people are choosing smaller weddings so they can spend more money on a house or a vacation.”

Reducing event costs does not always mean skimping on the details that make special days, special. Walter is a whiz at making events just as unforgettable with a modest budget. 

Walter’s practical approach makes saving money easy. He simply suggests practical alternatives and inexpensive substitutions to stretch event budgets to the max. This pragmatic planning methodology allows clients to focus their dollars on what matters most. He says, “That’s one of the things that I am most proud of. I can give people a beautiful wedding for a fraction of what it would cost somewhere else.” Walter’s background in Fashion Merchandising and Hospitality make him the perfect person to uncover cost-cutting solutions that many overlook. “I can be inspired by anything by a button, a pillow--anything,” he says. 

With twenty-five years of experience and several hundreds of events under his belt, Walter is poised to make popup weddings just as iconic as traditional ones. His new business is well-positioned to serve a generation of brides and grooms who know how to do more with less. He says, “I love, love. I’m glad that I can provide that bride, whether she’s 25 or whether she’s 65 (I’ve had some close to that age), with a beautiful day that they will remember for the rest of their lives.”

To learn more about Atlanta PopUp Wedding Chapel, visit their website at www.atlantapop-upweddingchapel.com or follow them on Instagram at @atlpopupweddingchapel